Marketing & Brand Manager

Zagreb, Croatia

About Margins

Margins is an award-winning AI engineering company. We design, build, and operate AI systems for ambitious organizations — from startups to Fortune 500 companies across Europe and North America. Our work spans AI agents, LLM applications, computer vision, and enterprise software. Alongside client work, we build and operate our own AI products, including our proprietary enterprise AI Operations Platform.

We're hiring our first marketing hire - someone who will build the marketing engine behind our brands from the ground up.

The Role

You'll be an AI-first marketing generalist working directly with our CEO, engineers, sales team, and customers. Your mission: turn everything happening inside the company into world-class marketing that consistently generates inbound opportunities and establishes Margins and Rivermind as recognized leaders in AI engineering.

This is a build-from-scratch role with full ownership. If you enjoy variety, creativity, and experimentation, you'll love it here.

What You'll Own

Content marketing. Own the content strategy across all our brands. Create and publish LinkedIn posts, technical articles, blog posts, case studies, customer success stories, founder content, newsletters, and website content - using AI to multiply both quality and output.

Storytelling & content discovery. The heart of this role. You'll interview engineers, designers, product managers, leadership, and customers to uncover technical challenges, engineering decisions, customer wins, and product innovations - then transform those conversations into dozens of reusable marketing assets.

Brand management. Own every public touchpoint: websites, LinkedIn, Clutch, G2, GoodFirms, Upwork, social channels, presentations, and sales collateral. Keep everything consistent, modern, and current.

Growth marketing. Build a predictable inbound engine through organic LinkedIn growth, SEO, content distribution, community engagement, newsletters, PR, partnerships, industry directories, and AI-powered marketing workflows. Explore paid channels later, where appropriate.

Visual content. Create polished assets - LinkedIn carousels, infographics, sales presentations, short videos, motion graphics, conference materials - using modern design and AI tools. You don't need to be a professional designer, but you need a strong visual eye.

Sales enablement. Produce one-pagers, case studies, capability decks, industry-specific materials, and proposal assets that support every stage of the sales process.

Events & community. Organize and promote webinars, podcasts, conferences, speaking opportunities, meetups, and product launches.

Who You Are

Naturally curious, highly proactive, and comfortable working independently. Creative and analytical in equal measure. Excited by AI and emerging technology, excellent at storytelling, and passionate about building brands. You enjoy turning complex technical topics into content people actually understand and want to read.

Requirements

  • Excellent written English
  • Strong visual design sense
  • Experience creating digital content
  • Solid understanding of social media marketing
  • Excellent knowledge of SEO
  • Experience with modern marketing tools
  • Strong interviewing and communication skills
  • Ability to manage multiple projects simultaneously
  • AI fluency (required): AI must already be part of your daily workflow - tools and platforms like ChatGPT, Claude, Perplexity, Rivermind, Midjourney, Canva AI, Figma AI, Descript, CapCut, HeyGen, NotebookLM, or automation platforms like Zapier and n8n

Bonus Points

  • B2B SaaS or software development company marketing experience 
  • Graphics, Video editing or podcast production experience
  • PR and media outreach experience
  • Event organization
  • Analytics and marketing automation

What We Offer

  • Build the marketing function from the ground up, with freedom to experiment
  • Direct collaboration with company leadership
  • Access to cutting-edge AI technologies and tools
  • Exposure to exciting AI and enterprise software projects
  • A highly technical team that loves solving hard problems
  • Significant room for growth as the company scales

Marketing & Brand Manager

Job description

Marketing & Brand Manager

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